So after the impressive campaign to launch their product 'Silk' (no Smitha, this is chocolate!), Cadbury has come out with another variant called Silk - Orange Peel. If you're the kind who loves a fruity flavour added to your chocolate fix craving, then this might actually help. The balance between the orange pulp flavour and the bitterness of the zest seems to be balanced, but then again, this could be subjective.
The TV ad is a decent one, and although I'm not too sure I followed the ad fully, it was a nicely made one.
Personally, I like to have some dark chocolate as well, and I keep waiting for the day when dark chocolate in a higher percentage is introduced by Cadbury (in the Bournville series perhaps), so that I don't have to spend the extra bucks on imported brands like Lindt.